Q. 14.2( 100 Votes )

What do you understand by the word brand? List two reasons why building brands is central to advertising?

Answer :

By ‘Brand’ we understand, how a particular product is being differentiated from other products in the market, by the means of name and logo.


The two reasons why building brands are central to advertising are:


1. It differentiates the product from the local or competitive products in the market.


2. It also helps to maintain brand loyalty by creating a positive image in the eyes of the consumer.

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