The services that are offered by the retailer to the wholesaler are:
a. The retailers help in the redistribution of goods to the final consumers and help the wholesalers by providing place utility.
b. They participate in the promotional activities of the products. It helps to make the product more popular and reduce the risk borne by the wholesaler.
c. It provides important information to the wholesaler such as the customer's preference and the current market conditions. This information is then passed on from the wholesaler to the manufacturer who can accordingly design his products.
d. It provides a wide variety of products from different manufacturers to customers. The products are both durable and nondurable.
e. The products are available on a regular basis so that the consumer never has to face any problem for the purchasing of the product.
f. It provides credit facilities to its loyal customers and free home delivery services in the nearby areas.
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