Q. 254.3( 4 Votes )
(a) Commodification refers to the transformation of any object into a mere commodity or treating it as a commodity. For example, people are commodified when they are working by selling their labor on the market to an employer. The workers are thus of the economic value of the employer.
(b) A market is a place where goods and commodities are sold in exchange for money. But a market can also turn into a commodity when it not only sells products or commodities but also attracts tourists across international boundaries. Thus the market is marketed internationally and become major tourists’ attraction.
For example, in the annual fair at Pushkar in Rajasthan, the culture itself becomes a commodity attracting tourists. It not only sells camels and livestock for money but also cultural symbols and religious merit.
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