Answer :

Globalization describes the way countries and people of the world cooperate and integrate.

Globalisation refers to ‘the way in which, in contemporary society, distant countries are inter-related and connected together by trade communication and cultural experiences’. All aspects of society, including print media, gets the influence of globalization.

During 1980s new technologies transformed the world of media.

The effects of globalisation can be summarised as:

1. Radio, television, internet and other technological advancements made media a bit flexible. This resulted in the fact that people’s dependence on print media for the know-how’s became partial.

2. To sustain print media companies entered into partnerships with mass media firms around the world

3. Print media borrowed information from the scopes of TV, internet to produce, provide and/or disseminate news and entertainment to domestic markets.

4. This increased the concentration of mass media ownership within and across national borders.

5. Corporate groups began to take over in international mass communication which includes print, visual and internet media.

6. Evolution from mass society to segmented society resulted in less importance to print media.

7. Print media became the secondary source of information.

8. New communication technologies installed in the print media sectors focus more on diversified, specialized information.

9. The audience of all mass media become increasingly segmented by ideologies, tastes and lifestyles and hence new strategies are adopted by the print media sector.

Thus it is obvious that Mass media plays a very important role to transform the whole world into a global family.

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