Q. 115.0( 1 Vote )

How important is the role of media in highlighting the various issues related to consumer exploitation? State any three points.

Answer :

Mass media is the best way of communication to all within a span of time. The consumer can be made aware of the Consumer Protection Act and much other awareness by the social and mass media communication. There are both print media and electronic media in case of the communication. Electronic media has more impact on society as compared to print media because it is visual aid of information. The press in India has always shown its harmony with the socio-economic problems of this country.

• Increases the consumer awareness: it is the media that increases the awareness about the law that is available for the consumers and their role in the market. The consumer gets aware about the consumer laws by the advertisements of the government and recent issues around them. The government and many NGOs engage in awareness programme through media.

The Rajasthan government has introduced the telecast of a talk show Law Point every weekend. It is broadcasted through the All India Radio, Doordarshan and the Community Radio. It is broadcasted through the television every Sunday from 7.00 to 7.30 and via all the All India Radio stations from 5.45 to 6.00. Every legal aspect of the issues would be discussed in the show.

• Media can bring out the products which are not met with the standards of the quality mentioned by the quality assessment organization. When the consumers are aware of the defects of the products, then they will stop the consumption of that product.

When the food product Maggi was said to be added with materials which cause cancer, the demand for that product reduced even though the product was available in market after meeting with wide controversial situations.

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