Answer :

● The world had witnessed the transformation of cricket in the year 1970.


● An Australian television Tycoon Kerry packer had signed up 50 leading cricketers in the world for 2 years of unofficial test series and one-day internationals.


● This was called the World Series cricket.


● The colorful helmets and dresses of different teams became very popular.


● Since it was being covered by the television the audience had expanded to small towns and villages as well.


● Cricket boards earned money by selling television rights to a television company.


● The television channels also earn money by selling sports to companies for a large amount of money to air their commercial.


● The cricketers also became celebrities as they also became a participant in the advertisement for commercials. With the spread of the technology of satellite television, a global market was created for the sport of cricket which made it very popular.


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