In this age of capitalism and globalization, the main objective of each producer is to maximize his profit. In each and every possible way the producer is trying to increase the sale of their products. Therefore, in fulfilment of their aim, they forget the interests of consumer s and start exploiting them
Hence consumer awareness is important in the following ways:
1. he should get the goods which are measured appropriately and he should not be cheated in any way. For this, he should be made aware.
2. Big companies through their advertisement also mislead the consumers. Consumer awareness shields them from the exploitation by producers and sellers.
3. Consumer education and awareness motivate people not to purchase such goods which are very harmful to them.
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