Q. 225.0( 1 Vote )

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Answer :

When the growth of TV and internet in India started gaining momentum, the print media has been sidelined. But eventually, it was the growth of this new technology which helped print media to increase their production and circulation of the newspaper. Before independence, it was the newspapers and magazines that helped to spread the idea of national movement in India. The use of technology changed the process of newspaper production. It has become fully automatic and the paper is no more used with this method. With the use of technological tools namely, networking of personal computers (PCs) through LANs (local area networks) and use of news making software such as Newsmaker and other customised software, it became possible to expand the influence of Print media.

Other technological inventions led to the improvement in the production of print media by speeding up the news and helped with the newspaper management like the role of the reporter has been changed. They used to carry pen and notebook, an old telephone or a typewriter but today use of tools like a mini tape recorder, a laptop, mobile or satellite phone, and other accessories like modem made their life easier. This way they are able to provide the latest news to their readers and print more editions. Also, this led to the printing of more regional or language newspapers for each district. Even though print centres are limited, the number of editions increased.


For example – a newspaper chain called Meerut-based Amar Ujala using the new technology to improve their newsgathering process and to improve pictorial coverage. This newspaper has around 100 reporters, staffers and photographers, providing news to 13 editions across Uttar Pradesh and Uttaranchal. They make use of Personal computers, modems and photographers use digital cameras. The news is sent via modems to the central news desk.


The increasing use of electronic media helped by cutting down the prices and rather depending on the sponsors of the advertisements who showed great interest in the content of the newspaper. Even though many people thought that the growth of electronic media like TV and the internet might sideline the print media but rather it just changed its role a lot better and boosted its expansion.


OR


The development of the mass media took place with the invention of the printing press. The use of modern technologies was first begun in Europe. It was in 1440, Johann Gutenberg developed the technique of printing press.


The industrial revolution led to the growth of the Print industry and its use was only available to the literate elites. With the development of the technologies, transportation and literacy in the mid 19th century, the newspaper circulated to a large number of people. News reached to the people of different countries living in different corners and this led to the people started feeling a sense of togetherness or ‘we feeling’. It was suggested that people who were living at different corners started feeling connected to each other due to the growth of the printing press or technology.


It is true that ‘The beginning of the printing press led to the growth of the idea of a ‘Nation’ as an ‘imagined community’. Benedict Anderson thus suggested that people developed the feeling of nationalism. People who were not aware of any news in the world or about each other’s existence developed a sense of belonging and feels like a member of a family. This way, people who never met each other felt connected. Thus, one could imagine a nation as ‘imagined community’.


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