According to Philip Kotler, "Advertising is any paid form of non-personal presentation and promotion of goods, services or ideas by an identified sponsor. It is a technique used for promoting the product.
The features of advertising are
a) It is a tool for market promotion which is very powerful but at the same time it is expensive also
b) It is a non-personal communication
c) It is paid form of presentation of ideas and opinions about a product, service or both
d) It is done by an identified sponsor.
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