Q. 14.2( 9 Votes )

Collect information about anyone project undertaken in your village/city under the Corporative Social Responsibility and present it in the class.

Answer :

Corporate social responsibility (CSR) is a business model that helps a company to be socially accountable — to itself, its stakeholders, and the public. By involving in corporate social responsibility, companies can be aware of the kind of influence they are having on all sides of the society- economic, social, and environmental.

The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Ohio. It was founded in 1837 by British American William Procter and Irish American James Gamble. It specializes in a wide variety of personal health/consumer health, and personal care and hygiene products.

P&G’s leading Corporate Social Responsibility Program Shiksha is themed as Live, Learn and Thrive. Shiksha was launched in 2005 to enable consumers to contribute towards the cause of education of the deprived children. Since its initiation, Shiksha has made a donation of over Rs. 22 crores towards helping children on the path to improved education facilities. Shiksha has till date helped 280,000 neglected children to access their right to education. The program has constructed and reinforced over 140 schools across India, in partnership with NGOs like Round Table India (RTI), Save the Children (STC), Army Wives Welfare Association (AWWA) and Navy Wives Welfare Association (NWWA).

Each of Shiksha’s NGO partners focuses on an important approach to education. The NGO Round Table India concentrates on building educational infrastructure and supporting schools across India. Save the Children stresses on the education of the girl child by supporting the government’s Kasturba Gandhi BalikaVidhyalays, and the NGOs AWWA and NWWA attends to the educational requirements of the differently-abled children of naval and army officer’s families.

Shiksha’s involvements extend across health and hygiene facilities at schools such as clean drinking water and separate toilets for boys and girls, advanced educational aids such as libraries and computer centres, as well as basic infrastructure. Shiksha aims to shape the educational future of India brick – by – brick by addressing the need for better educational infrastructure and building the assets of schools.

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